1. Use QR codes on flyers. Consider other ways to use technology to leverage students’ attention.

+Johns Hopkins conducted a Know Your Code flyer campaign.

• Students could scan QR codes on the flyers and it would take them straight to the campus policy language. Students have phones in hand at all times so using QR codes is easy. They were able to track how many people were visiting the sites.

2. Create multiple touch points based on how students see the policies.Schools use these opportunities to share the school alcohol policies:

• A pre-matriculation module on sexual assault and alcohol;
• An orientation program about pouring size, bystander intervention, etc.;
• In July/August, a family session on how to talk to students about alcohol;
• A centralized webspace with these policies in one concise space.
  • Quick access is key.
  • Make sure that policies are linked and “talking to each other.”
• Social media is powerful, but colleges don’t necessarily have the reach or the bandwidth to use it.

3. Rely on data and practices that reach students

• Use MD CAS data on students’ knowledge of policies.
  • meet students where they are.
  • assess student perceptions by consulting with some focus groups
• Use a motivational interviewing approach that allows students to reflect on their goals and behavior. It can just be a conversation with them with no institutional repercussions for what they share.
• Reframe how policies work … Train staff well (fraternity and sorority, RAs,) so it doesn’t feel punitive.